Designed DollarTree’s brand Crafter’s Square, a long-standing craft brand with over 20 years of recognition in the creative retail space. As the brand expanded its product assortment and market presence, the rebrand was developed to modernize the customer experience while honoring the heritage and familiarity that made the brand successful.

Designed a new visual system that introduced updated typography, color palettes, and packaging artwork across multiple product lines, balancing a contemporary aesthetic with approachable, craft-focused branding. Artwork and production files were strategically built for efficient mass production, ensuring consistency, scalability, and seamless rollout across a high-volume retail environment. The refreshed identity helped support the brand’s continued growth while improving shelf impact and overall product cohesion.