Led the rebrand of Home Collection, a trusted home goods brand established in 2012, with the goal of modernizing its visual identity while preserving the familiarity and warmth customers associate with the brand. The refreshed system spanned multiple product categories including kitchen textiles, bedding, rugs, and bath collections.

Grounded in market research and evolving consumer trends, the new identity embraced clean typography, refined iconography, and a soft contemporary color palette to create a cohesive and elevated brand experience across packaging and retail touchpoints. Every design decision was made to improve product presentation, strengthen shelf presence, and position the brand for continued relevance in a competitive home décor market.